In this role, you will own the e-commerce growth strategy and performance of two Acronis product stores, with a clear mandate to accelerate online revenue growth. You will be responsible for identifying and executing opportunities across the entire digital customer journey—from traffic acquisition and product discovery through conversion, purchase, and customer expansion.
Own E-Commerce Growth
- Own the e-commerce growth strategy, roadmap, and performance for two Acronis product stores.
- Develop and execute ambitious annual and quarterly plans designed to exceed online revenue targets.
- Identify the biggest opportunities and constraints across the e-commerce funnel and translate them into a prioritized growth roadmap.
- Own e-commerce KPIs, including revenue, conversion rate, traffic, average order value, customer acquisition cost, ROAS, and customer lifetime value.
- Develop clear recommendations for senior leadership based on performance, market trends, customer behavior, and business priorities.
- Proactively identify opportunities rather than waiting for direction, independently moving initiatives from idea to execution.
Drive Conversion & Customer Experience
- Own the conversion rate optimization strategy across both online stores.
- Analyze the customer journey, funnel performance, and site behavior to identify friction and opportunities to increase conversion.
- Develop and prioritize A/B tests and other experimentation programs across product pages, navigation, offers, messaging, pricing, calls to action, checkout, and other elements of the buying experience.
- Partner with Website, UX, Product, and Analytics teams to deliver improvements that make it easier for customers to understand, evaluate, and purchase Acronis solutions.
- Establish a continuous test-and-learn culture focused on measurable improvements in conversion and revenue.
Accelerate Traffic & Demand
- Partner with SEO and Digital Media teams to grow qualified traffic to the online stores and improve the efficiency of customer acquisition.
- Develop a holistic view of the relationship between media investment, organic traffic, customer intent, conversion, and revenue.
- Work with Marketing to ensure campaigns, promotions, messaging, landing pages, and online experiences are aligned to maximize business results.
- Identify opportunities to improve traffic quality and channel performance, not simply traffic volume.
Partner With Product & Marketing
- Serve as the primary e-commerce growth partner to Product Management, Marketing, SEO, Website, Digital Media, and Analytics.
- Partner with Product Managers to translate product strategy, launches, packaging, pricing, positioning, and customer needs into compelling online experiences.
- Influence product and website priorities based on customer behavior, competitive intelligence, and commercial opportunity.
- Work with Marketing teams to ensure campaigns and product stories translate effectively into online sales.
- Bring the voice of the digital customer and the commercial perspective into cross-functional planning and decision-making.
Lead Through Influence
- Build strong relationships across a matrixed global organization and create alignment around e-commerce priorities.
- Lead cross-functional initiatives from strategy through execution without requiring direct authority over contributing teams.
- Clearly articulate the business case, expected impact, priorities, and tradeoffs for e-commerce investments.
- Challenge assumptions and advocate for initiatives that have the greatest potential to drive revenue and customer value.
- Create accountability across stakeholders while maintaining strong partnerships and a collaborative working style.
Use Data, Technology & AI to Accelerate Growth
- Develop a rigorous, data-driven approach to e-commerce decision-making and optimization.
- Combine quantitative performance data with customer insights to understand not only what is happening, but why.
- Build and maintain performance reporting that gives stakeholders a clear view of growth, funnel performance, and opportunities.
- Leverage emerging technologies, automation, personalization, experimentation, and AI to improve customer experiences and accelerate e-commerce execution.
- Stay ahead of e-commerce, digital marketing, CRO, SEO, personalization, and cybersecurity market trends and translate relevant developments into actionable opportunities.
Experience using AI and emerging technologies to improve digital marketing or e-commerce performance is a plus.
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.