About the role
We're looking for our first Content Manager — someone who can come in at an early stage, build the content function from scratch, and own it end-to-end. You'll combine content strategy, user psychology, and execution. You won't just write — you'll architect how content works at Intellio: from activation flows to retention initiatives, from SEO articles to in-app learning materials.
This is a builder role. If you enjoy turning ambiguity into clarity and want your work to directly move product metrics, you'll thrive here.
This is a rare chance to join a product at a strong growth stage with real budgets, real impact, and clear vertical growth potential.
What you'll do
Content strategy & ownership
- Develop and maintain Intellio's content strategy across all channels: emails, landing pages, in-app learning materials, blog/SEO, and social
- Build a scalable content architecture: topics, formats, cadence, tone — that can grow with the product
- Align content with key product metrics: activation, retention, and subscription renewal
Content production
- Create and edit high-quality, science-backed content on topics including IQ, cognitive development, personality psychology, neuroscience, focus, brain health, etc
- Write personalized content that speaks directly to where a user is in their journey — from first IQ result to final stages of the learning programs
- Develop and maintain Intellio's editorial voice: sharp, empowering, evidence-based, and human
Team & vendor management
- Manage a distributed content team: localizers, subject-matter experts, reviewers, and designers
- Own the full content production pipeline: briefing, review cycles, QA, and publishing — from brief to final delivery
- Set up and maintain content workflows in relevant platforms and admin tools (CMS, course builders, etc.)
Technical & operational execution
- Publish and manage content across platforms — not just write it, but configure flows, set up courses, and manage content admin panels independently
- Work with AI tools to accelerate content creation without sacrificing quality or personalization
- Collaborate with the growth and product teams to support paid marketing creatives and funnel copy
Analytics & optimization
- Track content performance and tie it to business outcomes (CTR, open rates, activation rate, churn reduction)
- Run A/B tests on content units — subject lines, content formats, messaging angles, and iterate based on results
- Build a feedback loop between content performance and strategy