Creative Producer (Playable Ads)

We are looking for a Senior Creative Producer with strong hands-on experience in playable ads to join our marketing team and take ownership of creative strategy across multiple formats.

Playable ads will be one of the key areas of responsibility in this role. We are looking for someone who understands how playables work as a creative and marketing format: how to turn a game mechanic into a clear and engaging interactive experience, structure the user journey, identify potential drop-off points, and improve performance through testing and iteration.

You will collaborate closely with UA, Production, Marketing Art, and playable development teams, analyze creative performance, identify patterns and opportunities, turn data into hypotheses, and develop concepts that can scale in user acquisition.

You will independently own creative directions: understand what worked and why, decide what to test next, and translate ideas into clear concepts and briefs for artists, animators, designers, and playable developers.

• Develop and own the creative strategy for playable ads
• Generate playable concepts based on product mechanics, performance data, market insights, and user behavior
• Design the core user experience of a playable, including its hook, mechanics, progression, pacing, interactions, fail and success scenarios, and transition to the store
• Adapt gameplay mechanics into short, accessible, and engaging interactive experiences for advertising
• Turn playable concepts into detailed briefs and clearly communicate the intended mechanics, logic, visual direction, and user flow to developers, artists, animators, and designers
• Work closely with playable development and production teams throughout the full production cycle, from the initial concept and prototype to testing, launch, and further iterations
• Review playable prototypes, identify issues in mechanics, pacing, clarity, and user experience, and provide actionable feedback
• Analyze creative performance, historical results, trends, and correlations between key marketing metrics
• Evaluate playable performance across the user journey and identify potential reasons for drop-offs, low engagement, or weak conversion
• Develop and maintain a pipeline of creative hypotheses based on data, market insights, and your own expertise
• Review test results, identify the reasons behind successes and failures, and define the next iterations
• Research competitors, market trends, references, playable mechanics, and successful creative approaches
• Use AI tools to prototype and develop gameplay concepts, locations, actions, combat scenarios, and other creative ideas
• Participate in brainstorms, retrospectives, and creative reviews, sharing insights and learnings across teams

• 3+ years of experience in Creative Production in GameDev
• Proven practical experience producing playable ads and participating in their development from concept to launch and iteration
• A strong understanding of how playable ads are structured and produced, including their mechanics, user flow, pacing, technical limitations, and performance drivers
• Experience translating game mechanics into simplified, engaging interactive advertising experiences
• The ability to create clear and detailed briefs for playable developers, artists, animators, and designers
• Strong analytical skills and the ability to work with creative performance data beyond qualitative evaluation
• A good understanding of game design, level design, UX, and player motivation principles
• Good knowledge of RPG and midcore games, as well as strong gaming literacy across mobile titles

• HealthcareMedical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
• Work, life, and balanceWe offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
• SportsYou can choose various sports activities like yoga, football, and volleyball in our official locations.
• Relocation supportA relocation package is available for you if you decide to join us in one of our official locations.
• Skills improvementLet's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
• EventsOur events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.
• Community & ESGWe are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.