We are building our marketing department from the ground up, and paid advertising is the first pillar. You will own it — end to end, for both brands. This is not a role where you inherit a tidy account and optimise bids by 3%. You will build the structure, define the tracking, set the strategy, and be accountable for cost per qualified lead. You get real budget, direct access to decision‑makers, and no agency layer between you and the results.
If you want to point at a pipeline in twelve months and say "I built that," this is the role.
Strategy & campaign management Own the full paid media strategy for PILLAR (B2B, considered purchase, long sales cycle) and Betsa (regional, high‑intent, homeowner and investor‑driven) Plan, build, launch and optimise campaigns across Google Ads (Search, Performance Max, Display, YouTube), Microsoft Ads, Meta (Facebook/Instagram) and LinkedIn Manage monthly budgets across both brands, including pacing, forecasting and reallocation between channels based on performance Run structured testing programmes: ad copy, creative, audiences, landing pages, bidding strategies
Tracking & data Own conversion tracking end to end: GA4, Google Tag Manager, conversion actions, offline conversion import from our CRM Build and maintain reporting dashboards (Looker Studio or equivalent) that show cost per lead, lead quality and pipeline contribution — not just clicks Close the loop with sales: track which campaigns produce leads that close, and shift spend accordingly
Content & collaboration Write and iterate German‑language ad copy that converts Brief and collaborate with our Brand Manager and designers on creative assets for paid social Brief landing pages and work with the team on conversion rate optimisation Feed insights back into the wider marketing and sales strategy — keyword demand, competitor activity, seasonality
Compliance & hygiene Ensure campaigns and landing pages meet German legal and platform requirements (GDPR, consent management, ad policy) Maintain account hygiene: negative keyword lists, audience exclusions, naming conventions, documented account structure
Must have 3+ years of hands‑on PPC experience, managing accounts yourself rather than supervising others Proven track record across both Google Ads and paid social — we need one person who can do both well Lead generation experience (not exclusively e‑commerce/ROAS) Solid working knowledge of GA4 and Google Tag Manager; you can set up and debug tracking without waiting for a developer German Language at least B2) — you will write the ads Analytical mindset: you can explain what happened, why, and what you will do next, backed by data Self‑directed working style; you can operate without daily supervision and set your own priorities
Experience in construction, renovation, renewables, solar or another technical B2B/high‑consideration category LinkedIn Ads experience for B2B lead generation CRM experience and comfort with lead‑to‑close reporting Basic HTML/CSS or hands‑on experience with landing page builders Ukrainian language skills (used in parts of our organisation)
Real ownership. You run paid media for two brands. No agency, no committee, no six‑week approval cycles. Direct access. Short decision paths and direct contact with the management team. A market with tailwind. Solar infrastructure and energy‑efficient renovation are growth categories in Germany. Flexible working. Remote‑first Compensation: Starting with 1200-1500 USD, but we are currently rebuilding our Marketing Team, there is a chance to develop within the Company into many directions